Telemarketing, also known as telesales and inside sales, refers to the method of direct marketing in which a salesperson solicits a prospective customer to buy a specific good or service. Modern telemarketing may include a recorded sales pitch which was specially programmed to be played over the phone via automatic dialling.
Telemarketing can be divided into two major categories: Business-to-business and business-to-customer. Within these categories, there are a number of different subcategories, including:
Lead generation - utilised in order to gather of information and contacts.
Sales - utilised in order to sell a particular product or service.
Inbound - utilisedas a means of receiving incoming orders and requests for additional information. Demand for these call-centres is generally created by advertising, publicity, or the efforts of the outside sales people in the field.
Outbound - utilised for the purpose of proactive marketing in which prospective as well as pre-existing customers are contacted directly.
Over the years telemarketing has garnered a rather negative reputation and is viewed as an annoyance by many. Telemarketing has been associated with a number of scams and frauds such as pyramid schemes and the selling of services and products at deceptively overpriced values. As telemarketing phone calls often occur during unappreciated times, such as dinner hours, early in the morning, or late in the evening, they are often considered as annoying. Another relative side-effect of 'nuisance' due to telemarketing is that it often prompts some people to only answer calls from numbers which they recognise, preventing other important calls such as emergency calls or calls from public pay-phones from coming through. In some countries, marketing telephone companies may even participate in an action called telephone slamming. This term refers to the practice of switching a customer's phone service without their knowledge or authorisation.
Despite gaining a rather bad reputation, telemarketing is still considered to be one of the best marketing solutions available. There are currently numerous companies who specialise in lead generation- as well as providing a high standard telesales service. Telemarketing may be suitable for anyone who is looking to sell goods or services, or any business who is interested in increasing their customer field quickly and moderately. The telemarketing market has increased incredibly over the years and with improved technology on their side they are now able to target a specific customer base, rather than cold dialling numerous numbers who may not be interested in their service; thus not only saving a whole load of time, they also avoid bothering those who definitely won't be interested in their services. Overall, modern telemarketing is able to pin-point their customer base and by using specially tried and tested models telemarketers are now able to generate hot leads with companies who are specifically interested in working with their clients, this is done through a specific telemarketing approach called Lead generation.
Telemarketing can be divided into two major categories: Business-to-business and business-to-customer. Within these categories, there are a number of different subcategories, including:
Lead generation - utilised in order to gather of information and contacts.
Sales - utilised in order to sell a particular product or service.
Inbound - utilisedas a means of receiving incoming orders and requests for additional information. Demand for these call-centres is generally created by advertising, publicity, or the efforts of the outside sales people in the field.
Outbound - utilised for the purpose of proactive marketing in which prospective as well as pre-existing customers are contacted directly.
Over the years telemarketing has garnered a rather negative reputation and is viewed as an annoyance by many. Telemarketing has been associated with a number of scams and frauds such as pyramid schemes and the selling of services and products at deceptively overpriced values. As telemarketing phone calls often occur during unappreciated times, such as dinner hours, early in the morning, or late in the evening, they are often considered as annoying. Another relative side-effect of 'nuisance' due to telemarketing is that it often prompts some people to only answer calls from numbers which they recognise, preventing other important calls such as emergency calls or calls from public pay-phones from coming through. In some countries, marketing telephone companies may even participate in an action called telephone slamming. This term refers to the practice of switching a customer's phone service without their knowledge or authorisation.
Despite gaining a rather bad reputation, telemarketing is still considered to be one of the best marketing solutions available. There are currently numerous companies who specialise in lead generation- as well as providing a high standard telesales service. Telemarketing may be suitable for anyone who is looking to sell goods or services, or any business who is interested in increasing their customer field quickly and moderately. The telemarketing market has increased incredibly over the years and with improved technology on their side they are now able to target a specific customer base, rather than cold dialling numerous numbers who may not be interested in their service; thus not only saving a whole load of time, they also avoid bothering those who definitely won't be interested in their services. Overall, modern telemarketing is able to pin-point their customer base and by using specially tried and tested models telemarketers are now able to generate hot leads with companies who are specifically interested in working with their clients, this is done through a specific telemarketing approach called Lead generation.
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